Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Best Practices for Using Second- and Third-Party Data
Request Your Free White Paper Now:

"Best Practices for Using Second- and Third-Party Data"
Request

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.

  • Define your team's goals for customer data.
  • Take inventory of your first-party data.
  • Explore use cases for second- and third-party data.
  • Finding the best data providers.
  • Combine your first, second, and third-party data.
  • Case Study: MGM drives programmatic campaign results with third-party data.

Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.


Offered Free by: Adobe Systems Incorporated
See All Resources from: Adobe Systems Incorporated

Request

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.